DDP MARKETING AND PR FOR NPO's WORKSHOP.

DDP MARKETING AND PR FOR NPO's WORKSHOP.

The Democracy Development Program held a 2 day Capacity building workshop at Onomo Hotel on the 11-12 April 2019.

Facilitated by Marisol Gutierres the workshop focused on marketing and public relations as means of fundraising and building donor relations for Non-Profit Organisations. The topics included:

  • Who is your market anyway?
  • The marketing mix and your NPO.
  • Building your brand.
  • Defining your elevator pitch.
  • Free tools that help you get stuff done.
  • Communicating to the target market.
  • Powerful influences in marketing today.
  • Marketing and fundraising: a balance.