ddp-logoddp-logoddp-logoddp-logo
  • HOME
  • ABOUT US
    • Who we are
    • Our partners
  • OUR WORK
    • Connecting Communities – Our Theory of Change
    • Citizen Engagement Program
    • CSO Mentoring and Strengthening Program
    • Community of Practice
    • Democracy, Voter & Civic Education
    • Political Party Capacity Development
    • Youth in Democracy Programme
  • EVENTS
    • Current Events
    • Past Events
  • BLOG
  • RESOURCES
    • Publications
    • Newsletters
    • Annual Reports
    • Media Statements
    • Podcasts/Talk Shows
  • CONTACT US
  • SUBSCRIBE
  • HOME
  • ABOUT US
    • Who we are
    • Our partners
  • OUR WORK
    • Connecting Communities – Our Theory of Change
    • Citizen Engagement Program
    • CSO Mentoring and Strengthening Program
    • Community of Practice
    • Democracy, Voter & Civic Education
    • Political Party Capacity Development
    • Youth in Democracy Programme
  • EVENTS
    • Current Events
    • Past Events
  • BLOG
  • RESOURCES
    • Publications
    • Newsletters
    • Annual Reports
    • Media Statements
    • Podcasts/Talk Shows
  • CONTACT US
  • SUBSCRIBE
DDP and Migration Project: Journalism Training
February 26, 2021
Politics, populism, smoke and mirrors, and elections in the time of Covid-19
March 1, 2021

Communications for effective political campaigning.

Published by DDP Admin on March 1, 2021
Categories
  • CSO Mentoring
  • Past Events
Tags

Political Party Comms representatives at the DDP political parties workshop at Elangeni Hotel 26 Feb 2021.

New digital technologies, including social media, create a new paradigm in political campaigns. Movements powered by social media have toppled governments and helped others to win elections, giving it a role in the new generation of political marketing campaigns (Ayakonya, Cullen, Cullitz, 2013).

The Democracy Development Program, funded by Konrad Adenauer Stiftung hosted a workshop on communication for effective political campaigning. The workshop targeted Political Parties – their communications and social media personnel and was held at Elangening Hotel on 26 February 2021.

The objectives of the workshop were as follows:

  • Increase capacity of political parties to understand effective political communication
  • Utilize different social media platforms to understand the demographics, language, and related-targeting
  • How to influence and change narratives in online platforms
  • Improve the quality of political communication
  • ABC creating online events

The place and role of social media as a strategic marketing tool in politics is becoming increasingly important and inevitable.  More specifically, it is becoming the tool of choice in political communication and has notably been used successfully to drive collective action in social movements with unprecedented goals.

Social media has been used in the political context in the following ways:

  • Building relationships – Social media allows for the building of such relationships and provides the opportunity to leverage existing networks in establishing credible and trust-based relationships (Harfoush 2009), hence increasing political participation and collective actions.
  • Campaign organization and communication – The building of communities on social media has become a norm for almost all political organizations and figures.
  • Political engagement – political engagement refers to the level at which a person or constituency is mobilized and inspired to participate in political processes (Dahlgren 2009).
  • Political crowdsourcing – crowdsourcing allows for the participation and contribution of the public in solving problems or achieving a task that would have required the services of a few highly trained professionals or employees of an organization only (Garrigos-Simon et al. 2012).
Share
0
DDP Admin
DDP Admin

Related posts

February 26, 2021

DDP and Migration Project: Journalism Training


Read more

Dr Paul Kariuki of the Democracy Development Programme

February 19, 2021

Unpacking the 2021 SoNA


Read more

Sphamandla Brian Mhlongo, Senior Programmes Officer at the DDP

November 20, 2020

Local government in crisis: how it can be fixed


Read more

Comments are closed.

"MY VOTE COUNTS."

The Democracy Development Program (DDP) aims to deepen the practice of democracy in South Africa. We build strong and active communities that can hold those in power to account. Since our beginning in 1993 we have achieved this mission.

WHO WE ARE

An organization that promotes active citizen engagement in public life to hold those who are in power accountable.

WHERE WE ARE

32 Dullah Omar Lane (Masonic Grove), DDP House, 2nd Floor, Durban 4001

FOLLOW US

Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on YouTubeFollow Us on Linked In