ddp-logoddp-logoddp-logoddp-logo
  • HOME
  • ABOUT US
    • Who we are
    • Our partners
    • Our Impact
    • The History of DDP
  • OUR WORK
    • Connecting Communities – Our Theory of Change
    • Citizen Engagement Program
    • CSO Mentoring and Strengthening Program
    • Community of Practice
    • Democracy, Voter & Civic Education
    • Open Society Foundation Project
    • Parliamentary Program
    • Political Party Capacity Development
    • Traditional Leadership, Politics, And Governance
    • Women in Politics
    • Youth in Democracy Programme
  • EVENTS
    • Current Events
    • Past Events
  • BLOG
  • RESOURCES
    • Annual Reports
    • DDP Manuals
    • Media Statements
    • Newsletters
    • Podcasts/Talk Shows
    • Publications
    • Policy Briefs and Papers
  • CONTACT US
  • SUBSCRIBE
  • HOME
  • ABOUT US
    • Who we are
    • Our partners
    • Our Impact
    • The History of DDP
  • OUR WORK
    • Connecting Communities – Our Theory of Change
    • Citizen Engagement Program
    • CSO Mentoring and Strengthening Program
    • Community of Practice
    • Democracy, Voter & Civic Education
    • Open Society Foundation Project
    • Parliamentary Program
    • Political Party Capacity Development
    • Traditional Leadership, Politics, And Governance
    • Women in Politics
    • Youth in Democracy Programme
  • EVENTS
    • Current Events
    • Past Events
  • BLOG
  • RESOURCES
    • Annual Reports
    • DDP Manuals
    • Media Statements
    • Newsletters
    • Podcasts/Talk Shows
    • Publications
    • Policy Briefs and Papers
  • CONTACT US
  • SUBSCRIBE
✕
DDP and Migration Project: Journalism Training
February 26, 2021
Politics, populism, smoke and mirrors, and elections in the time of Covid-19
March 1, 2021

Communications for effective political campaigning.

Published by DDP Admin on March 1, 2021
Categories
  • Community of Practice
  • CSO Mentoring
  • Past Events
  • Political Party Capacity Development
Tags

Political Party Comms representatives at the DDP political parties workshop at Elangeni Hotel 26 Feb 2021.

New digital technologies, including social media, create a new paradigm in political campaigns. Movements powered by social media have toppled governments and helped others to win elections, giving it a role in the new generation of political marketing campaigns (Ayakonya, Cullen, Cullitz, 2013).

The Democracy Development Program, funded by Konrad Adenauer Stiftung hosted a workshop on communication for effective political campaigning. The workshop targeted Political Parties – their communications and social media personnel and was held at Elangening Hotel on 26 February 2021.

The objectives of the workshop were as follows:

  • Increase capacity of political parties to understand effective political communication
  • Utilize different social media platforms to understand the demographics, language, and related-targeting
  • How to influence and change narratives in online platforms
  • Improve the quality of political communication
  • ABC creating online events

The place and role of social media as a strategic marketing tool in politics is becoming increasingly important and inevitable.  More specifically, it is becoming the tool of choice in political communication and has notably been used successfully to drive collective action in social movements with unprecedented goals.

Social media has been used in the political context in the following ways:

  • Building relationships – Social media allows for the building of such relationships and provides the opportunity to leverage existing networks in establishing credible and trust-based relationships (Harfoush 2009), hence increasing political participation and collective actions.
  • Campaign organization and communication – The building of communities on social media has become a norm for almost all political organizations and figures.
  • Political engagement – political engagement refers to the level at which a person or constituency is mobilized and inspired to participate in political processes (Dahlgren 2009).
  • Political crowdsourcing – crowdsourcing allows for the participation and contribution of the public in solving problems or achieving a task that would have required the services of a few highly trained professionals or employees of an organization only (Garrigos-Simon et al. 2012).
Share
0
Warning: Trying to access array offset on value of type null in /usr/www/users/ddpormvnrt/blog/wp-content/themes/betheme/includes/content-single.php on line 286 DDP Admin
DDP Admin

Related posts

DDP renowned panel at the 2023 #DDPMediaSummit.

May 22, 2023

DDP | Inanda FM 2nd Annual Media Summit


Read more

From back: Sphamandla Mhlongo from DDP, Preston Govindasamy from Afrobarometer. Seated in front: Dr, Paul Kariuki Executive Director from DDP, Zandile Nsibande from Abahlali Basemjondolo and Michael Atkins.

April 21, 2023

Unpacking Democracy Public Forum – 20 April


Read more

Delegates at the workshop at Elangeni Hotel in Durban.

March 27, 2023

Local Government: Lobbying and Advocacy Workshop Series


Read more

Comments are closed.

CELEBRATING 30 YEARS OF DEEPENING DEMOCRACY IN SOUTH AFRICA.

The Democracy Development Program (DDP) aims to deepen the practice of democracy in South Africa. We build strong and active communities that can hold those in power to account. Since our beginning in 1993 we have achieved this mission.

WHO WE ARE

An organization that promotes active citizen engagement in public life to hold those who are in power accountable.

WHERE WE ARE

32 Dullah Omar Lane (Masonic Grove), DDP House, 2nd Floor, Durban 4001

FOLLOW US

Connect with DDP on social media
Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on YouTubeFollow Us on Linked InFollow Us on TikTokFollow Us on Spotify